The following is a blog I wrote for our CTP team site, the Lucky 13 blog. I am posting it here because of the fact that it is pretty good (self pat on the back) and because I need to expand a bit on it here so that I can be more long winded than normal, as well as be a little more harsh than I want to be on the Lucky 13 Blog. I try to be a bit more PC on the team blog since it is a reflection of the team, whereas here, I can be a bit more non-PC which is my personality and also because this is MY Blog and I will say what I want here dammit….lol So after reading the following, please see the continuation at the bottom….
OH.. one more thing… I don’t claim to be an expert in the industry, never have, and unless I become successful, I never will. So this post is as much for ME as it is for those that think they are experts, successful, or even worse.. Leaders…
So I was monitoring my twitter feed yesterday and lo and behold a couple of the so-called “giants” of the industry were having a discussion back and forth and I found it quite interesting. The discussion surrounded how many people actually make a real living from traffic exchanges and how though there are few that actually earn a “living” from their TE, it seems that everyone in the industry feels they are an “expert”. They tossed around the number of owners at maybe 7 that make a living strictly from traffic exchanges, (probably less) yet a lot of people in the industry come across as an “expert” on traffic exchanges. It got me to thinking about what I am doing and how I am approaching my ultimate goal of getting away from the “offline” working world and becoming full time online.
it is a journey, not a quick fix or an immediate gratification. One of the more poignant posts at the end of that conversation stated simply that people always say they are in it for the long run, but if you aren’t willing to put YEARS into your online business then you need to just walk away. Think about that for a minute, how long have YOU been trying to make an income online? 6 months? 3 months? have you done what it takes to be dedicated to focus on the big prize and understand that it wont happen overnight? it wont happen in months, and it may not even happen in five years. It could take 7 or 10 or even longer. You have to establish yourself as a leader in the industry by making a name for yourself, building a reputation such that people are willing to do business with you on a regular basis in order for you to make a stable, solid, consistent income that is residual and long term.
If you feel that by clicking on a few websites, or surfing 10-20 Traffic exchanges per day is going to result in you making what income you need to walk away from your offline job then you are in the wrong business and you will fail… miserably. It wont happen, don’t tell me you are “different” and you can do it, and you will prove them all wrong. Forget it. the most successful people in this industry are those that have taken years to nurture, build and promote their business to the point that they are a household name. TimTech, Legacy, Goettman.. THESE are the leaders in the business. What do they all have in common? they aren’t focused on ONE program, or ONE traffic exchange, they have their hands in many different streams of income, they have a conglomerate of sites that they all promote, and the owners have taken literally YEARS to build these businesses up to where they are today. They have all started small, they were all where you and I are today, and they have seen more months where they have put more money into their business than they have gotten out of it and taking a net loss is part of the business, but the reason for this is because they were looking at long term growth, and not looking for a quick buck to grab and go, as so many owners out there have done.
A lot of owners that are definitely NOT leaders in this business have opened multiple sites over the course of the years, only to get what cash they can and close it down, only to open a new site a month later. these are people that you need to run from, stay away, don’t give them your money, they will be gone in a month and so will your hard earned cash.
The ONLY way to really have a stable, recurring income on a monthly basis is to have a program of your own, grow it, put money into it, and promote it to you’re blue in the face, and fall asleep on your keyboard because you have been up for 48 hours making splash pages and mailing list after list. Build something, make it solid, be persistent and don’t ever give up. You will fail most of the time, and it wont be all fun an games, but eventually, with the right attitude, and the right approach, looking at the business as a LONG TERM investment it can happen. If you approach it the right way and know what you have to do, and understand that it is indeed a marathon and not a sprint, eventually you will see all of your hard work pay off.
Now that that is said, here is more of what needs to be be said on the subject…
First of all… get over yourself, be humble, don’t be bigger than the shoes on your feet. Understand that you are entitled to NOTHING, you don’t deserve anything that you don’t work for and that includes pennies, badges, credits, or commissions. nothing is gotten for free, and the sooner you UNDERSTAND that, the better off you will be. As I said above, those that are successful in this industry have taken YEARS to build their program, business, websites, whatever it is they own, and no one deserves anything from them unless they earn it, or they buy it. So stop… JUST STOP with the me me me attitude. Guess what. and I am going to paraphrase a movie quote here.. one of my favorites of all time. These owners, successful people, individuals that have put years into their business, and still do to this day, provide us with a service, it is a vessel to promote whatever program we are in, whatever program we feel will provide us with the most benefit. You choose to upgrade or not, you choose to surf their site or not, nevertheless they have a service and you are using that service to benefit your journey, but don’t ever forget one thing… “They have neither the time or the inclination to explain themselves to anyone that they provide this service to and who benefit from that service and they don’t give a DAMN what you feel you are entitled to”
Also, going back to this conversation I witnessed on Twitter yesterday, one of the two owners that were speaking decided he was going to brag about what great things he has bought because of his success, and how “this program bought me this wonderful toy because my thing is so small I have to have this to make up for it” I direct this to any owner out there that is successful… if you feel that you have to BRAG about your success then you have failed as well. Great owners are as humble as the individual that looks up to them, and they don’t have to brag, they don’t have to stick their chest out and pound it to prove how successful they have been. Great owners turn their success into teaching tools and try and bring their knowledge to others so that they too can be successful. Being a leader means you never have to boast, because your success will show by how you go about running your business.
What I care about, and I am sure most others look at it this way as well, is how you present yourself as an owner, how you try and help others and how you pay it forward. Not necessarily giving away all of your secrets, but by making the industry better and making it more friendly for the little guy to succeed. I have never asked for anything since coming into this industry, I don’t expect a free ride, all the success I may or may not have depends on my efforts, depends on what I put into it. But there are people I have learned from, and those that have not only helped when asked, but volunteered their assistance when they saw I was in need of it. Those are the people I respect in the industry, not the selfish, egotistical, and asinine people that feel they are better than me. I walk away from those people and tend to just ignore what they have to say.
I have a long long way to go before I can ever be considered a leader in this business, but I will continue to try, I will look at it long term, and I wont ever give up. I may die in front of this keyboard one day, but I will die trying to be better than I was the day before, trying to better myself and looking to the people that I respect in the industry to lead the way and help me succeed. I am not entitled to it, nor am I deserving of it at the moment, but nevertheless, I will seek it out, and I will try and be a leader.
Get in the game…. Or Ride the bench….. the choice is yours…
Scott Wright – “The Sports Nerd”