There was a big hubbub yesterday in the TE world….something about icons, cheaters, and the efforts being done to get rid of them. Well, I’m not a TE owner, but I surf 15-20 different TE’s per day, and in those TE’s I probably surf upwards of 5000 pages overall, so, I think I can speak for us affiliates out there that experience a lot of different TE’s daily and weekly and can form an opinion of what matters to us “little guys” in the industry, since we are the target audience for all the owners that want and need traffic to their sites.
I find surfing in TE’s a fun and enjoyable experience, and if I didn’t I would be in the business. What the owner does to dissuade cheaters, find them and get rid of them is important, but in the long run, these efforts don’t affect me much in the big picture of things. Owners want us to promote their sites, drive traffic to their sites, and the bottom line is they want members to spend money with them. This is how they become successful, this is the avenue they have chosen to eventually quit their offline jobs, and to eventually earn a full time income from home.
As an affiliate of over 30 Traffic Exchanges I will promote the sites I enjoy surfing, sites where I recognize there is a lot of traffic, have a membership that is active, and most of all, ones that I am willing to upgrade in, because without that traffic my ads will not get seen, and thus I can’t move forward in this business myself, and eventually get to where I want to be. I want to be one of those owners one day, I want to be a leader in the industry one day, but until that day comes, I will continue to surf, look for opportunities, and take advantage of them when I can. When I surf a site that is making it difficult or tedious to click from one page to the next, I lose interest, I get frustrated and I eventually will just quit surfing that site altogether.
I may not know all the ins and out of TE ownership, in fact I know very little, but the fact is I DO know from talking a lot of owners there are so many different ways to find and weed out the bad eggs, that just changing the surf Icons isn’t going to do it. I have seen them, I have surfed the sites that use them, and they require that you know and understand English. What about those active members that may not understand or are able to read English? you going to punish them and drive them away simply because you have a few cheaters in your program? In my opinion you are losing money by doing that.
I understand the need to weed out the cheaters, however the most important thing I have learned from owners in running a traffic exchange is to take care of the non-cheating members, the active members, and the affiliates that like your site enough to promote it in other programs, not just in other exchanges, but other types of programs, PTC’s, List builders and the like. That is what gets you traffic, that earns commissions and that will bring in members that want to buy from you. Little tricks and quirks that are solely designed to deter cheaters will not garner you any favor with them, they will not enjoy surfing your site, and they will not promote your site. So do yourself a favor, make it fun, make it simple, and make your site stand out from the rest. Focus on those things and you will not only see the difference in traffic, but in your wallet as well.
As for the person that started all this discussion, your program doesn’t even USE the script where these icons are located, so what the hell are you doing focusing on a script you don’t even use? Worry about what YOU are doing, and make yourself and your site better, don’t focus on a script that other owners are using…
Get in the game or sit on the bench…..It’s up to you…..